Why Charities are getting it all wrong! Matching Passion to Charity
When Non profits raise money, they send out mails, emails and hold events/parties to people who
are concern about their Specific Cause- for eg. cancer survivors for cancer, heart patient families regarding heart problems, or pet lovers for saving homeless animals etc etc.
You get the point.
Is this truly how one would look to raise serious, big money?
The true one way to raise the big bucks is through Passion. Or Hobbies.
In the marketing world, we are constantly pushing or pulling customers.
With Passion/hobbies or affinity marketing, that effort is minimal for impulse buying or giving.
Because the enthusiasm is already there. All u need, is a little tilt.
For eg., u dont have to remind a tennis enthusiast to play tennis on the weekends. He will play no matter what. No asking necessary. In fact, he will pay you to play, rain or shine.
Or a golf maniac to play golf. No pleading necessary.
Or a avid chess player to play chess. No cajoling either. He will probably go on medication if he dont. (a joke, clearly)
So the ultimate strategy in non profit fundraising or fundraising in any kind is to link Passion/hobbies to charity theme. It doesnt matter what cause u are promoting. Cancer, heart, earth, animals, hunger etc etc.
Its simply not going to matter.
The key is to structure meaningful, memorable, fun events or parties related to specific passion, hobby/affinity grps.
For eg, a autographed party by a famous chess pro where attendants play and mingle. And then donate.
Or a tennis party with a kids tennis seminar by John Mcenroe.
These u dont need to push much. Or pull much. The desire is already there for the enthusiasts.
To attend.
Play.
Party.
Mingle.
Laugh.
Give.
And not watch some somber video and cry.
And perhaps they will give very big. Especially if they have an awesome fun time, for them and their families, with memories lasting them a life time.
So lets get sober, throw out those somber videos- and start linking Passion to your charity Cause.
Click here for the followup article PART 2 https://plus.google.com/113994643987371921347/posts/H3Jn8r6eKjE
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Teaching Success and Good Morals in 60 days?!- Part 2
Speed Reading and Speed Writing with superman, w/ anti-Kryptonite lasers
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Paying Students to attend school ?!
LifeSkills for Success- only for the privileged?!
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The Problem on Affiliation - The Hereditary, Impossible Hurdle to a Perfect Moral Society?
The Problem on Affiliation - The Hereditary, Impossible Hurdle to a Perfect Moral Society?
On Future of Work, Perfect Team Chemistry, & “the Enabler” to solve ALL Problems
http://idu1.blogspot.com/2015/12/ending-era-of-failures-why-good-ideas.html
Ending the era of Failures- why good ideas fail....the Perfect Team at a single click of a button- the non Star Trek approach
http://idu1.blogspot.com/2015/12/ending-era-of-failures-why-good-ideas_31.html
Ending the era of Failures- why good ideas fail....the Perfect Team at a single click of a button- PART 2
Future of Work = Aligning one's Passion and Life Purpose with Work
http://idu1.blogspot.com/2015/12/future-of-work-aligning-ones-passion_31.html
Future of Work = Aligning one's Passion and Life Purpose with Work - Part 2
How we got it all wrong in Gamification - the only One Variation that works
Finally, The Enabler to solve all social problems
On Charity and Non Profit Leadership-
Why Charities are getting it all wrong! Matching Passion to Charity
Revamping the Charity System with Passion Inc- is having maximum FUN the ultimate Savior to all Social Problems?!! Part II –Why Charities are getting it all wrong!
Matching Passion to Charity - Part 4- Finally, web platforms that combo "Passion, Cause, Skills" to solve all problems
Non Profit Leadership - Ambitious the totally Unambitious ?!!! You cant be serious.....
Non Profit Leadership - Ambitious the Unambitious PART B
the Super Lazy is truly Super! Charity the Lazy way
On Solving Hunger-
Super Serious Solution in ending world hunger - Yes Seriously Serious
On Solving Homelessness-
This is the article to end the word ”homelessness”?!!
The Math of Ending Homelessness - the undiscovered Marketer Testimony -PART 2
On Saving Animals-
SOLVING the Animal Shelter Problem
http://iduidu.blogspot.com/2013/10/solving-animal-shelter-problem-part-2.html
Solving the Animal Shelter Problem-Part 2-Super Scrabily Scooby !
Solving the Animal Shelter Problem-Part 3. Single Best Idea- Cafe all Sanctuaries into Magical Kingdoms!
On Solving Traffic issues-
http://idu1.blogspot.com/2015/09/catch-that-cyclist-it-could-save-your.html
Catch that Stormtrooper-Catch that Cyclist! It could save your life
Is 25 miles per hr really enough for ZERO VISION - the Irony here.....
Driving 20 Miles Per hr Speed Limit (not 30!!)in Suburbs to Save Lives!??!
Solving Traffic Gridlocks without a penny
Solving Traffic Problems
On Economy-
How to REVIVE the local small business economy in a recession and start a entrepreneur boom!The Triple win win win approach! The -new business SWAP OPTION-strategy
On Healthcare and Optimal Physical Performance-
Knowing the Yin and Yang of your food is more than just watching kung fu Panda -it could save your life?
Music - Boost Your brain Power without any Effort or a Penny
The needed Multi-Vitamin pill for Students to Succeed
Lose Weight Without a Sweat or a penny!
Ear Candling - Awesome Health Benefits
On Happiness and Purpose-
IDU "6 Steps to Happiness" QUICK SUMMARY - 5 seconds to instant bliss…..but even 5 seconds is too long for a superhero!
http://iduidu.blogspot.com/2012/03/idu-6-steps-to-happiness-part-1.html
Idu "6 steps to happiness" ==part 1
idu "6 steps to happiness" ==part 2
idu 爱嘟! HAPPY秘笈 - 幸福 秘诀 part 1
idu 爱嘟! HAPPY秘笈 - 幸福 秘诀 part 2
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http://iduidu.blogspot.com/2012/09/idu-happy-part-3.html
idu 爱嘟! HAPPY秘笈 - 幸福 秘诀 part 4
http://iduidu.blogspot.com/2012/09/idu-happy-part-4.html
idu 爱嘟! HAPPY秘笈 - 幸福 秘诀 part 5 final part
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